Real companies.
Real numbers.

Revenue was strong — but 90% of sales came through paid ads. When the ad account was temporarily suspended, revenue fell 80% in two weeks. The real problem wasn't the campaign. It was the dependency.

We rebuilt acquisition from the ground up: organic positioning, an owned customer database, and spend spread across channels. Paid-media dependency fell 87%, organic traffic tripled, and total revenue grew 40%.

A large appliance retailer assumed its advertising was profitable because ROAS read 8, 9 and 10. It wasn't — and nobody knew: on low-margin products, those "brilliant" campaigns lost money on every sale.

We rebuilt the entire advertising strategy on the net margin of each product. Campaigns measured by real profit, not gross return. That's the difference between advertising that shines and advertising that wins.

A footwear brand with decades of history had rebranded without strategy: the surface changed, the essence was abandoned, and the lifelong customer stopped recognising herself in it. Four consecutive years of decline followed.

We redid the work from strategy first, recovering what made the brand loved. The first collection grew 65% over the previous year. A cheap rebrand turned out to be the most expensive purchase in the company's history.

For a €60M logistics company we built, among other systems, AI agents that call carriers by phone to verify and coordinate operations — a task that used to consume entire working days of people chasing confirmations.

Six months in, the system ran with an error rate under 3%. The most profitable AI is rarely the most spectacular: it's the one that removes the tedious task nobody wanted and nobody did quite right.