What we do

Six disciplines.
One way of looking.

Every service below can be hired as part of a transformation project or as a focused engagement. All of them start the same way: with the Guapo Diagnosis, so the work aims at the real problem — not the visible symptom.

Services

From strategy
to working systems.

Business consulting

Strategy with its feet on the ground: positioning, business model, pricing, expansion. The plan is built to be executed — by us, together with your team.

Branding

Brands built on strategy, designed to sell. Platform, positioning, verbal and visual identity — and the discipline to apply it everywhere. A brand that commands margin, not just compliments.

Paid media

Advertising measured by real profitability, not vanity metrics. We've managed campaigns at every scale — and we'll tell you when a high ROAS is quietly losing you money.

SEO — for Google and for AIs

Positioning for search engines and for the AI assistants your clients are starting to ask instead. Being found by people; being cited by machines. The same battle, two fronts.

Software development

Business software that pays for itself: ERP integrations, process automation, custom tools. Technology that adapts to how you work — with an owner's mindset, because we run systems of our own.

Private AI — your data stays home

AI deployed on your own infrastructure, built on European open-weight models. Agents that work with your real data — orders, margins, clients — without your information ever leaving the company. GDPR without surprises. See Private AI →

Shopify migration

We migrate your store to Shopify from any platform — WooCommerce, Prestashop, Magento or custom builds — with catalogue, customers, order history and SEO intact. Shopify Partners who run stores of our own: we move you into the house we already live in.

Phase 1 of the transformation

Every great transformation
begins with a diagnosis.

Start with the Guapo Diagnosis

€3,000, deducted from the project. No lock-in.